Ever After Garden
In support of The Royal Marsden Cancer Charity
The Ever After Garden is a tranquil haven where everyone everywhere can remember treasured friends and family they have lost.
Over the festive season each year, Grosvenor Square in the heart of Mayfair is lit up with over 25,000 illuminated white roses.
You are invited to dedicate a rose in memory of a loved one, whilst making a donation in support of The Royal Marsden Cancer Charity.
The Ever After Garden 2024 will open this winter - dates to be announced. You can now pre-order your dedication online and it will be added to the Ever After Garden when it re-opens.
Ever After Garden 2024
Grosvenor Square, Mayfair
London, W1K 6LD
- The Ever After Garden will be back this winter. Dates to be announced.
- £10 suggested minimum donation to dedicate a rose at the garden.
- Your dedication will be added to the garden once it re-opens this winter.
Dedicate a rose
Dedications are available for a suggested minimum donation of £10 per rose. Your dedication will then be added to one of the illuminated roses in the Ever After Garden when it re-opens this winter.
Please note, the illuminated roses remain onsite as part of the installation for all visitors to enjoy and are not distributed individually.
Collecting your dedication marker
If you dedicate a rose online, you can choose to collect your dedication marker to handwrite yourself when you visit the Ever After Garden.
Please have your email confirmation to hand to show the stewards to collect your dedication marker from the chalet when the garden re-opens this winter.
Unable to visit the garden?
You can also choose for one of our garden stewards to handwrite your dedication and place it in the garden on your behalf when the garden re-opens.
As the garden contains over 25,000 dedicated roses, we will be unable to locate your individual dedication if you choose for our stewards to write and place your dedication marker on your behalf.
If you would like to know exactly where your dedicated rose is located within the garden, we recommend writing your dedication message yourself when you visit.
Dedicate a rose
Dedications are available for a suggested minimum donation of £10 per rose. Your dedication will then be added to one of the illuminated roses in the Ever After Garden when it re-opens this winter.
Please note, the illuminated roses remain onsite as part of the installation for all visitors to enjoy and are not distributed individually.
Collecting your dedication marker
If you dedicate a rose online, you can choose to collect your dedication marker to handwrite yourself when you visit the Ever After Garden.
Please have your email confirmation to hand to show the stewards to collect your dedication marker from the chalet when the garden re-opens this winter.
Dedicate a rose online
You can also choose for one of our garden stewards to handwrite your dedication and place it in the garden on your behalf when the garden re-opens.
As the garden contains over 25,000 dedicated roses, we will be unable to locate your individual dedication if you choose for our stewards to write and place your dedication marker on your behalf.
If you would like to know exactly where your dedicated rose is located within the garden, we recommend writing your dedication message yourself when you visit.
A garden of remembrance
After the loss of their friend, the late production designer Michael Howells, Royal Marsden Cancer Charity Trustee and designer Anya Hindmarch CBE, and fashion writer Camilla Morton, wanted to find an inspiring way to remember those we have lost. Together, they created the Ever After Garden which first lit up Grosvenor Square in 2019.
Anya Hindmarch CBE and Camilla Morton, founders of the Ever After Garden.
Anya Hindmarch CBE and Camilla Morton, founders of the Ever After Garden.
“The Ever After Garden was born out of the need to pay tribute to those we have lost during the year. It was an idea originally conceived with Camilla Morton in memory of Michael Howells and is named after the film for which he designed the sets. However this garden should be personal to everyone. For me, it is also in memory of my Aunt Elizabeth Hindmarch."
"My wish is for this to be a place to reflect at Christmas in amongst all the festive cheer, and in doing so raise money for the incredible institution that is The Royal Marsden."
A garden of remembrance
After the loss of their friend, the late production designer Michael Howells, Royal Marsden Cancer Charity Trustee and designer Anya Hindmarch, and fashion writer Camilla Morton, wanted to find an inspiring way to remember those we have lost. Together, they created the Ever After Garden which first lit up Grosvenor Square in 2019.
Image: Anya Hindmarch CBE and Camilla Morton
“The Ever After Garden was born out of the need to pay tribute to those we have lost during the year. It was an idea originally conceived with Camilla Morton in memory of Michael Howells and is named after the film for which he designed the sets. However this garden should be personal to everyone. For me, it is also in memory of my Aunt Elizabeth Hindmarch."
"My wish is for this to be a place to reflect at Christmas in amongst all the festive cheer, and in doing so raise money for the incredible institution that is The Royal Marsden."
Since first opening in 2019, the Ever After Garden has raised over £870,000 for The Royal Marsden Cancer Charity, thanks to everyone who has dedicated a rose.
We are delighted that the Ever After Garden will be returning to Grosvenor Square this winter for its fifth year.
The Royal Marsden Cancer Charity raises money solely to support The Royal Marsden, a world-leading cancer centre. Your donation will help ensure our nurses, doctors and research teams can provide the very best care and develop life-saving treatments, which are used across the UK and around the world.
Your dedication will support
- Life-saving research that will save lives across the UK and around the world.
- State-of-the-art equipment that is vital to achieving major breakthroughs in cancer research.
- Training the cancer specialists of the future to support people affected by cancer everywhere.
Since first opening in 2019, the Ever After Garden has raised over £870,000 for The Royal Marsden Cancer Charity, thanks to everyone who has dedicated a rose.
We are delighted that the Ever After Garden will be returning to Grosvenor Square this winter for its fifth year.
The Royal Marsden Cancer Charity raises money solely to support The Royal Marsden, a world-leading cancer centre. Your donation will help ensure our nurses, doctors and research teams can provide the very best care and develop life-saving treatments, which are used across the UK and around the world.
Your dedication will support
- Life-saving research that will save lives across the UK and around the world.
- State-of-the-art equipment that is vital to achieving major breakthroughs in cancer research.
- Training the cancer specialists of the future to support people affected by cancer everywhere.
Visiting the Ever After Garden
The Ever After Garden is now closed for 2023. Dates for the Ever After Garden 2024 to be announced.
Opening dates and times 
- Dates to be announced
- Entry to the garden is FREE.
- There is a suggested minimum donation of £10 to dedicate a rose.
Getting to the Ever After Garden
The garden is located in Grosvenor Square, London, W1K 6LD. Grosvenor Square can be reached by tube via Bond Street Station, Marble Arch Station (both a five-minute walk) or Green Park Station (thirteen-minute walk).
Facilities
Please note, there are no toilets, or food and drink facilities in Grosvenor Square, however Oxford Street is a five-minute walk away and offers many options.
Accessibility
Grosvenor Square is on street level and contains no steps. Noise levels within the Garden are low. The lights are static and do not flash. If you have any further questions about this, please contact us at [email protected]
Visiting the Ever After Garden
The Ever After Garden is now closed for 2023. Dates for the Ever After Garden 2024 to be announced.
Opening dates and times 
- Dates to be announced
- Entry to the garden is FREE.
- There is a suggested minimum donation of £10 to dedicate a rose.
Getting to the Ever After Garden
The garden is located in Grosvenor Square, London, W1K 6LD. Grosvenor Square can be reached by tube via Bond Street Station, Marble Arch Station (both a five-minute walk) or Green Park Station (thirteen-minute walk).
Facilities
Please note, there are no toilets, or food and drink facilities in Grosvenor Square, however Oxford Street is a five-minute walk away and offers many options.
Accessibility
Grosvenor Square is on street level and contains no steps. Noise levels within the Garden are low. The lights are static and do not flash. If you have any further questions about this, please contact us at [email protected]
Frequently asked questions
Can I keep my rose?
All the dedicated roses remain onsite as part of the installation for all visitors to enjoy and unfortunately cannot be distributed individually at the end of the event. The roses are re-used each year to ensure the garden is as sustainable as possible.
I have dedicated a rose online - how do I write my dedication when I visit the garden?
If you have dedicated a rose online but chosen to handwrite your dedication when you visit the garden, please show your email receipt to one of our garden team at the chalet in the Ever After Garden. They will provide you with your dedication marker for you to write your message.
I have donated and dedicated my rose online - how can I find my rose?
The Ever After Garden contains over 25,000 roses so it will be difficult to find your individual rose and dedication. If you would like to know exactly where your rose is, we suggest writing your dedication message yourself when you visit the garden, as that way you can be sure to see where it has been located.
Still got a question?
Get in touch at [email protected]
or via phone on 020 7808 2233 (weekdays, from 9am - 5pm.)
Frequently asked questions
Can I keep my rose?
All the dedicated roses remain onsite as part of the installation for all visitors to enjoy and unfortunately cannot be distributed individually at the end of the event. The roses are re-used each year to ensure the garden is as sustainable as possible.
I have dedicated a rose online - how do I write my dedication when I visit the garden?
If you have dedicated a rose online but chosen to handwrite your dedication when you visit the garden, please show your email receipt to one of our garden team at the chalet in the Ever After Garden. They will provide you with your dedication marker for you to write your message.
I have donated and dedicated my rose online - how can I find my rose?
The Ever After Garden contains over 25,000 roses so it will be difficult to find your individual rose and dedication. If you would like to know exactly where your rose is, we suggest writing your dedication message yourself when you visit the garden, as that way you can be sure to see where it has been located.
Still got a question?
Get in touch at [email protected]
or via phone on 020 7808 2233 (weekdays, from 9am - 5pm.)
Creating the Ever After Garden
The garden has become a reality with the generous support and management of our Founding Partner Grosvenor. We are also grateful for the generosity of our Event Partner Rosewood London and all of our Garden Supporters.
With special thanks to the Korean creative group PANCOMMUNICATION and their 'Light Rose Garden'. The Ever After Garden has been inspired by the Light Rose Garden, an exhibition first launched in 2014 by the Korean creative group PANCOMMUNICATION at Dongdaemun Design Plaza (DDP) in Seoul, Korea.
The Light Rose Garden soon became the iconic attraction of the city and within the period of a month drew more than 6 million visitors. The Light Rose Garden started its world tour in Hong Kong in February 2016 to brighten the world with the warm and positive glow of light roses. This installation has been developed in conjunction and with the kind support of PANCOMMUNICATION group.
Special thanks to
Ever After Garden Founders
Anya Hindmarch, Camilla Morton and Lady Helen Taylor
Our Founding Partner: Grosvenor
Our Event Partner: Rosewood London
Garden Supporters
HRH Princess Marie-Chantal of Greece
Carole Bamford
Beecham Family
Sahar Meghani and Nabeel Bhanji
Emma and Varun Chandra
Richard and Lucinda Cormack
The Peter Cruddas Foundation
Charles and Celia Dunstone
FENDI
Hakluyt & Company
Lara and Greg Hayday
Countess Nicole Brachetti Peretti
Sharan and Eiesha Pasricha
PX3 Partners
Priya and Anuj Ranjan
Rosewood Hotels & Resorts
The Rothschild Foundation
Ever After Garden 2023 Co-Chairs
Anya Hindmarch & Varun Chandra
Ever After Garden Committee
HRH Princess Marie-Chantal of Greece
Nick Allott
Christiane Amanpour
Carole Bamford
Josh Berger
Emma Bishop
Sonia Cheng
Jenna Coleman
Charles and Celia Dunstone
Richard E Grant
Tierney Horne
Jeremy King
Nick Jones
Mary McCartney
Ciara Parkes
Julia Samuel
Ed Vaizey
Claudia Winkleman
Kirsty Young
Production Partner - Fisher Productions
With additional thanks to
Clym Evernden
First Mile
Kingfisher SEC
ModusBPCM
PANCOMMUNICATION KOREA
Raj Tent Club
SUSE Enterprise Solutions
Creating the Ever After Garden
The garden has become a reality with the generous support and management of our Founding Partner Grosvenor. We are also grateful for the generosity of our Event Partner Rosewood London and all of our Garden Supporters.
With special thanks to the Korean creative group PANCOMMUNICATION and their 'Light Rose Garden'. The Ever After Garden has been inspired by the Light Rose Garden, an exhibition first launched in 2014 by the Korean creative group PANCOMMUNICATION at Dongdaemun Design Plaza (DDP) in Seoul, Korea.
The Light Rose Garden soon became the iconic attraction of the city and within the period of a month drew more than 6 million visitors. The Light Rose Garden started its world tour in Hong Kong in February 2016 to brighten the world with the warm and positive glow of light roses. This installation has been developed in conjunction and with the kind support of PANCOMMUNICATION group.
Special thanks to
Ever After Garden Founders
Anya Hindmarch, Camilla Morton and Lady Helen Taylor
Our Founding Partner: Grosvenor
Our Event Partner: Rosewood London
Garden Supporters
HRH Princess Marie-Chantal of Greece
Carole Bamford
Beecham Family
Sahar Meghani and Nabeel Bhanji
Emma and Varun Chandra
Richard and Lucinda Cormack
The Peter Cruddas Foundation
Charles and Celia Dunstone
FENDI
Hakluyt & Company
Lara and Greg Hayday
Sharan and Eiesha Pasricha
Countess Nicole Brachetti Peretti
PX3 Partners
Priya and Anuj Ranjan
Rosewood Hotels & Resorts
The Rothschild Foundation
Ever After Garden 2023 Co-Chairs
Anya Hindmarch & Varun Chandra
Ever After Garden Committee
HRH Princess Marie-Chantal of Greece
Nick Allott
Christiane Amanpour
Carole Bamford
Josh Berger
Emma Bishop
Sonia Cheng
Jenna Coleman
Charles and Celia Dunstone
Richard E Grant
Tierney Horne
Jeremy King
Nick Jones
Mary McCartney
Ciara Parkes
Ed Vaizey
Claudia Winkleman
Kirsty Young
Production Partner - Fisher Productions
With additional thanks to
Clym Evernden
First Mile
Kingfisher SEC
ModusBPCM
PANCOMMUNICATION KOREA
Raj Tent Club
SUSE Enterprise Solutions
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