Glowing roses at Grosvenor Square

Stunning rose garden to illuminate Grosvenor Square

Thousands of roses lit up central London. Visitors were able to dedicate their own illuminated rose to a loved one, in return for a donation to The Royal Marsden Cancer Charity.

Please note the Ever After Garden is now closed. 

This festive season, Londoners and visitors alike were invited to dedicate an illuminated rose in Grosvenor Square’s Ever After Garden, to remember absent friends and family, and help raise funds for The Royal Marsden Cancer Charity.

The garden was lit up with over 27,000 glowing white roses for visitors.

Visitors had the option to donate to have a white silk, illuminated rose planted in honour of your loved ones. Roses were available to ‘plant’ at the garden for a suggested donation of £10, to help raise funds to support The Royal Marsden Cancer Charity. 

* Please note, dedicated roses will remain as part of the installation for all visitors to enjoy and sadly cannot be distributed at the end of the event.


A garden for everyone

Fashion creatives writer Camilla Morton and designer Anya Hindmarch, named the Ever After Garden, in memory of the late, great Production Designer and Art Director, Michael Howells, who designed the film Ever After.

Anya Hindmarch says:

The Ever After Garden was born out of the need to pay tribute to those we have lost during the year. It was an idea originally conceived with Camilla Morton in memory of Michael Howells and is named after the film for which he designed the sets. However this garden should be personal to everyone. For me, it is also in memory of my Aunt Elizabeth Hindmarch. My wish is for this to be a place to reflect at Christmas in amongst all the festive cheer, and in doing so raise money for the incredible institution that is The Royal Marsden.

The garden has become a reality with the generous support and management of Grosvenor Britain & Ireland, and with special thanks to Korean Creative Group PANCOMMUNICATION and their ‘Light Rose Garden’.  

One of the glowing roses

The Ever After Garden has been inspired by the Light Rose Garden, an exhibition first launched in 2014 by the Korean creative group PANCOMMUNICATION at Dongdaemun Design Plaza (DDP) in Seoul, Korea. Light Rose Garden soon became the iconic attraction of the city and within the period of a month drew more than 6 million visitors. The Light Rose Garden started its world tour in Hong Kong in February 2016 to brighten the world with the warm and positive glow of light roses. This installation has been developed in conjunction and with the kind support of PANCOMMUNICATION group.