Festive activities for the whole family in the heart of Chelsea
This holiday season, our longstanding partner Ralph Lauren will debut The Ralph Lauren Holiday Experience on the iconic Sloane Square, in London. The immersive holiday experience will be open to the public for six weeks, from 14 November and will feature magical holiday-themed activities, a charming Father Christmas experience and more. The experience will mark Sloane Square’s largest ever brand installation, and bring to life Ralph Lauren’s timeless heritage, signature style, and the magic of the holidays.
At the heart of the Square will be a holiday-themed barn, hosting a variety of activities, throughout mountain-inspired scenery. Visitors can take part in activities including seasonal craft and wreath-making workshops, artisan cookie decorating at The Cookie Atelier, and a charming Father Christmas experience complete with snow-dusted pine trees.
All images courtesy of Ralph Lauren
A Ralph’s Coffee pop-up will offer visitors cosy respite from the cold, with a seasonally-inspired menu of hot beverages, mulled wine, and some of Ralph Lauren’s favourite treats—including the iconic Ralph's Brownie, festive S’mores cookies, and more.
The experience’s pop-up shops will offer visitors plenty of options and inspiration for festive gift-buying. Pop-ups include a Cabana books stand, and The Holiday Shop which features a thoughtfully curated selection of holiday favourites —from iconic Polo Bear collectibles to timeless Polo classics.
The Ralph Lauren Holiday Experience is open daily from 9am-6pm, and is free to visit. Paid activities including the wreath-making workshops and Father Christmas experience can be booked in advance online.
For more information about The Ralph Lauren Holiday experience, book activities and view the full list of activities, please visit The Holiday Experience
The Ralph Lauren Giving Tree returns, with new added location
The Ralph Lauren Giving Tree will also return this winter to Ralph Lauren’s iconic flagship stores on New Bond Street and in Bicester Village, alongside the new location of Sloane Square.
Visitors are invited to create and dedicate a personalised star ornament in honour of a loved one to hang on the tree, with a donation to The Royal Marsden Cancer Charity. This can be done in person at any of the locations, or online here. These ornaments will be featured on The Ralph Lauren Giving Tree, encapsulating the charm and magic of the holiday season.
The Ralph Lauren Giving Trees will be open to the public from the dates below:
- New Bond Street - open from 13 November
- Sloane Square - open from 14 November
- Bicester Village - open from 21 November
Our longstanding partnership with Ralph Lauren
Celebrating the holiday spirit of togetherness and giving back, a percentage of proceeds from the activities and from selected Ralph’s Coffee products within The Ralph Lauren Holiday Experience will benefit The Royal Marsden Cancer Charity.
For more than 30 years, Ralph Lauren has been committed to raising awareness in their fight against cancer. Since 2013, The Royal Marsden Cancer Charity has been a proud charity partner of Ralph Lauren Corporation and their annual Pink Pony initiative. Our partnership was born from our shared ambition to support life-saving work that can develop new and better treatments for cancer patients around the world. For over a decade they have supported the life-saving care and cancer research that takes place at The Royal Marsden, and we are grateful for their continued support.
Find out more about our partnership here.
The Ralph Lauren Holiday Experience will be open from 14 November to 24 December, from 9am-6pm.
Find more information and plan your visit to The Holiday Experience