Glowing roses at Grosvenor Square

The Ever After Garden

Illuminated Rose Garden of Remembrance to Light Up Grosvenor Square

This December, London’s Grosvenor Square will be illuminated with thousands of white roses. Visitors will be able to dedicate their own illuminated rose to a loved one online or in person at the garden, in return for a donation to The Royal Marsden Cancer Charity.

Illuminated rose in the Ever After Garden

A garden of remembrance

The Ever After Garden will be a reflective tranquil haven in the heart of Mayfair during the festive season, where everyone everywhere can honour and remember treasured friends and family they have lost.

Dedications are available for a suggested (minimum) donation of £10 by visiting the Ever After Garden.

If you are not able to visit in person, you can submit a dedication online by clicking on the button below. Your dedication will be then added to one of the illuminated roses in the Garden. Please note, due to the layout and number of roses in the garden, it will not be possible for us to identify the position of individual dedications.

The Garden is free to visitors and is open daily from 12 noon to 8pm, from 1st to 23rd December.

The Ever After Garden in Grosvenor Square at night with illuminated roses

A garden for everyone

After the loss of their friend, the late production designer Michael Howells, fashion creatives writer Camilla Morton and designer and Royal Marsden Cancer Charity Trustee Anya Hindmarch wanted to find an inspiring way to remember those we have lost. 

Subsequently, in late 2019, a stunning installation lit up Grosvenor Square, with the public invited to dedicate an illuminated rose to commemorate loved ones, all whilst raising funds to support The Royal Marsden Cancer Charity. We are delighted that after a break in 2020, due to the pandemic, the Ever After Garden will be returning to Grosvenor Square this December. 

Anya Hindmarch says:

The Ever After Garden was born out of the need to pay tribute to those we have lost during the year. It was an idea originally conceived with Camilla Morton in memory of Michael Howells and is named after the film for which he designed the sets. However this garden should be personal to everyone. For me, it is also in memory of my Aunt Elizabeth Hindmarch. My wish is for this to be a place to reflect at Christmas in amongst all the festive cheer, and in doing so raise money for the incredible institution that is The Royal Marsden.

Partner logos

The garden has become a reality with the generous support and management of our Founding Partner Grosvenor Britain & Ireland and Principal Partner Claridge's and The Connaught. We are also extremely grateful for the kind support of our Event Partners Let's Do London, Dior, Finchatton and Twenty Grosvenor Square, Mayfair.

With special thanks to the Korean creative group PANCOMMUNICATION and their 'Light Rose Garden'. 

The Ever After Garden has been inspired by the Light Rose Garden, an exhibition first launched in 2014 by the Korean creative group PANCOMMUNICATION at Dongdaemun Design Plaza (DDP) in Seoul, Korea. The Light Rose Garden soon became the iconic attraction of the city and within the period of a month drew more than 6 million visitors. The Light Rose Garden started its world tour in Hong Kong in February 2016 to brighten the world with the warm and positive glow of light roses. This installation has been developed in conjunction and with the kind support of PANCOMMUNICATION group.

*Please Note: all the dedicated roses will remain onsite as part of the installation for all visitors to enjoy and sadly cannot be distributed individually at the end of the event.