Ever After Garden
In support of The Royal Marsden Cancer Charity
The Ever After Garden is a tranquil haven where everyone everywhere can remember treasured friends and family they have lost.
Over the festive season each year, Grosvenor Square in the heart of Mayfair is lit up with over 30,000 illuminated white roses.
You are invited to dedicate a rose in memory of a loved one, whilst making a donation in support of The Royal Marsden Cancer Charity.
The Royal Marsden Cancer Charity is proud to be working with Brookfield as Headline Partner for the Ever After Garden 2024.
The Ever After Garden 2024 will open from 14 November to 18 December. You can now pre-order your dedication online and it will be added to the Ever After Garden when it re-opens.
Ever After Garden 2024
Grosvenor Square, Mayfair
London, W1K 6LD
- Open from 14 November – 18 December 2024.
- Open daily from 3pm – 9pm.
- Free entry.
- £10 suggested minimum donation to dedicate a rose.
- Your dedication will be added to the garden once it re-opens this winter.
Dedicate a rose
Dedications are available online now for a suggested minimum donation of £10 per rose. Your dedication will be planted in the Ever After Garden when it re-opens this winter.
Or you can visit the chalet at the Ever After Garden and make a donation and dedicate a rose in person. From 14 November – 18 December 2024, the chalet will be open daily between 3 and 9pm, with members of the team on hand to help you.
Please note, the illuminated roses remain onsite as part of the installation for all visitors to enjoy and are not distributed individually.
Collecting your dedication marker
If you dedicate a rose online, you can choose to collect your dedication marker and handwrite it yourself when you visit the Ever After Garden.
To collect your dedication maker when the garden re-opens this winter, please visit the chalet and have your email confirmation ready to show a member of the team.
Unable to visit the garden?
You can also choose to have of our volunteers handwrite your dedication and place it in the garden on your behalf when the garden re-opens.
As the garden contains thousands of dedications, we will be unable to locate your individual dedication if you choose to have one of our volunteers write and place your dedication marker on your behalf.
If you would like to know exactly where your dedication has been planted within the garden, we recommend writing your dedication message yourself when you visit.
Dedicate a rose
Dedications are available online now for a suggested minimum donation of £10 per rose. Your dedication will be planted in the Ever After Garden when it re-opens this winter.
Or you can visit the chalet at the Ever After Garden and make a donation and dedicate a rose in person. From 14 November – 18 December 2024, the chalet will be open daily between 3 and 9pm, with members of the team on hand to help you.
Please note, the illuminated roses remain onsite as part of the installation for all visitors to enjoy and are not distributed individually.
Collecting your dedication marker
If you dedicate a rose online, you can choose to collect your dedication marker and handwrite it yourself when you visit the Ever After Garden.
To collect your dedication maker when the garden re-opens this winter, please visit the chalet and have your email confirmation ready to show a member of the team.
Dedicate a rose online
You can also choose to have one of our volunteers handwrite your dedication and place it in the garden on your behalf when the garden re-opens.
As the garden contains thousands of dedications, we will be unable to locate your individual dedication if you choose to have one of our volunteers write and place your dedication marker on your behalf.
If you would like to know exactly where your dedication has been planted within the garden, we recommend writing your dedication message yourself when you visit.
A garden of remembrance
After the loss of their friend, the late production designer Michael Howells, Royal Marsden Cancer Charity Trustee and designer Dame Anya Hindmarch, and fashion writer Camilla Morton, wanted to find an inspiring way to remember those we have lost. Together, they created the Ever After Garden which first lit up Grosvenor Square in 2019.
"The Ever After Garden was born out of the need to pay tribute to those we have lost during the year. It was an idea originally conceived with Camilla Morton in memory of Michael Howells and is named after the film for which he designed the sets. However this garden should be personal to everyone. For me, it is also in memory of my Aunt Elizabeth Hindmarch."
"My wish is for this to be a place to reflect at Christmas in amongst all the festive cheer, and in doing so raise money for the incredible institution that is The Royal Marsden."
A garden of remembrance
After the loss of their friend, the late production designer Michael Howells, Royal Marsden Cancer Charity Trustee and designer Dame Anya Hindmarch, and fashion writer Camilla Morton, wanted to find an inspiring way to remember those we have lost. Together, they created the Ever After Garden which first lit up Grosvenor Square in 2019.
"The Ever After Garden was born out of the need to pay tribute to those we have lost during the year. It was an idea originally conceived with Camilla Morton in memory of Michael Howells and is named after the film for which he designed the sets. However this garden should be personal to everyone. For me, it is also in memory of my Aunt Elizabeth Hindmarch."
"My wish is for this to be a place to reflect at Christmas in amongst all the festive cheer, and in doing so raise money for the incredible institution that is The Royal Marsden."
Since first opening in 2019, the Ever After Garden has raised over £870,000 for The Royal Marsden Cancer Charity, thanks to everyone who has dedicated a rose.
The Royal Marsden Cancer Charity raises money solely to support The Royal Marsden, a world-leading cancer centre. Your donation will help ensure our nurses, doctors and research teams can provide the very best care and develop life-saving treatments, which are used across the UK and around the world.
Your dedication will support
- Ground-breaking research that will save lives across the UK and around the world.
- State-of-the-art equipment that is vital to achieving major breakthroughs in cancer research.
- Training the cancer specialists of the future to support people affected by cancer everywhere.
Since first opening in 2019, the Ever After Garden has raised over £870,000 for The Royal Marsden Cancer Charity, thanks to everyone who has dedicated a rose.
The Royal Marsden Cancer Charity raises money solely to support The Royal Marsden, a world-leading cancer centre. Your donation will help ensure our nurses, doctors and research teams can provide the very best care and develop life-saving treatments, which are used across the UK and around the world.
Your dedication will support
- Ground-breaking research that will save lives across the UK and around the world.
- State-of-the-art equipment that is vital to achieving major breakthroughs in cancer research.
- Training the cancer specialists of the future to support people affected by cancer everywhere.
Visiting the Ever After Garden
Opening dates and times
- This year, the Ever After Garden will be open from 14 November – 18 December 2024
- Entry to the garden is FREE.
- There is a suggested minimum donation of £10 to dedicate a rose.
Getting to the Ever After Garden
The garden is located in Grosvenor Square, London, W1K 6LD. Grosvenor Square can be reached by tube via Bond Street Station, Marble Arch Station (both a five-minute walk) or Green Park Station (thirteen-minute walk).
Facilities
Please note, there are no toilets, or food and drink facilities in Grosvenor Square, however Oxford Street is a five-minute walk away and offers many options.
Accessibility
Grosvenor Square is on street level and contains no steps. Noise levels within the Garden are low. The lights are static and do not flash. If you have any further questions about this, please contact us at [email protected]
Visiting the Ever After Garden
Opening dates and times
- This year, the Ever After Garden will be open from 14 November – 18 December 2024
- Entry to the garden is FREE.
- There is a suggested minimum donation of £10 to dedicate a rose.
Getting to the Ever After Garden
The garden is located in Grosvenor Square, London, W1K 6LD. Grosvenor Square can be reached by tube via Bond Street Station, Marble Arch Station (both a five-minute walk) or Green Park Station (thirteen-minute walk).
Facilities
Please note, there are no toilets, or food and drink facilities in Grosvenor Square, however Oxford Street is a five-minute walk away and offers many options.
Accessibility
Grosvenor Square is on street level and contains no steps. Noise levels within the Garden are low. The lights are static and do not flash. If you have any further questions about this, please contact us at [email protected]
Frequently asked questions
Can I keep my rose?
The illuminated roses in the garden remain onsite as part of the installation for all visitors to enjoy. The roses cannot be distributed individually at the end of the event as they are re-used each year to ensure the garden is as sustainable as possible.
I have donated and dedicated my rose online - how can I find my rose?
The Ever After Garden contains thousands of dedications so it won’t be possible to find your individual dedication. If you would like to know exactly where your dedication has been planted, we suggest writing your dedication message yourself when you visit the garden, as that way you can be sure to see where one of our volunteers plants it in the garden.
Can I volunteer in the Ever After Garden?
Yes absolutely, volunteers are key to the Ever After Garden, and we are always looking for additional volunteers to help us. You can find out more and sign up to volunteer here.
Still have a question?
Get in touch at [email protected]
or via phone on 020 7808 2233 (weekdays, from 9am - 5pm.)
Frequently asked questions
Can I keep my rose?
The illuminated roses in the garden remain onsite as part of the installation for all visitors to enjoy. The roses cannot be distributed individually at the end of the event as they are re-used each year to ensure the garden is as sustainable as possible.
I have donated and dedicated my rose online - how can I find my rose?
The Ever After Garden contains thousands of dedications so it won’t be possible to find your individual dedication. If you would like to know exactly where your dedication has been planted, we suggest writing your dedication message yourself when you visit the garden, as that way you can be sure to see where one of our volunteers plants it in the garden.
Can I volunteer in the Ever After Garden?
Yes absolutely, volunteers are key to the Ever After Garden, and we are always looking for additional volunteers to help us. You can find out more and sign up to volunteer here.
Still have a question?
Get in touch at [email protected]
or via phone on 020 7808 2233 (weekdays, from 9am - 5pm.)
Creating the Ever After Garden
The garden has become a reality with the generous support and management of our Founding Partner Grosvenor. We are also grateful for the generosity of our Headline Partner, Brookfield, our Launch Event Partner, The Chancery Rosewood and all of our Garden Supporters.
With special thanks to the Korean creative group PANCOMMUNICATION and their 'Light Rose Garden'. The Ever After Garden has been inspired by the Light Rose Garden, an exhibition first launched in 2014 by the Korean creative group PANCOMMUNICATION at Dongdaemun Design Plaza (DDP) in Seoul, Korea.
The Light Rose Garden soon became the iconic attraction of the city and within the period of a month drew more than 6 million visitors. The Light Rose Garden started its world tour in Hong Kong in February 2016 to brighten the world with the warm and positive glow of light roses. This installation has been developed in conjunction and with the kind support of PANCOMMUNICATION group.
Special thanks to
Ever After Garden Founders
Dame Anya Hindmarch, Camilla Morton and Lady Helen Taylor
Our Founding Partner: Grosvenor
Our Headline Partner: Brookfield
Our Launch Event Partner: The Chancery Rosewood
Garden Supporters
Carole J Bamford
Beecham Family
Sahar Meghani and Nabeel Bhanji
Rosamond Brown
Richard and Lucinda Cormack
Mr Peter and Dr Genevieve Davies
Charles and Celia Dunstone
Sir Douglas Flint
Saiyid Hamid & Rita Lahlou
Lara and Greg Hayday
Tierney Horne
Countess Nicole Brachetti Peretti
Sharan and Eiesha Pasricha
PX3 Partners
Priya and Anuj Ranjan
The Rothschild Foundation
Charlotte Tilbury
Helen Watson
Ever After Garden Chair
Dame Anya Hindmarch
Ever After Garden Committee
Nick Allott
Christiane Amanpour
Carole J Bamford
Josh Berger
Emma Bishop
Jenna Coleman
Richard E Grant
Skye Gyngell
Tierney Horne
Clare Waight Keller
Jeremy King
Nick Jones
Mary McCartney
Ciara Parkes
Julia Samuel
Ed and Alex Vaizey
Claudia Winkleman
Kirsty Young
Production Partner - Fisher Productions
With additional thanks to
Clym Evernden
ModusBPCM
PANCOMMUNICATION KOREA
Raj Tent Club
Bevan Roper
Creating the Ever After Garden
The garden has become a reality with the generous support and management of our Founding Partner Grosvenor. We are also grateful for the generosity of our Headline Partner, Brookfield, our Launch Event Partner, The Chancery Rosewood and all of our Garden Supporters.
With special thanks to the Korean creative group PANCOMMUNICATION and their 'Light Rose Garden'. The Ever After Garden has been inspired by the Light Rose Garden, an exhibition first launched in 2014 by the Korean creative group PANCOMMUNICATION at Dongdaemun Design Plaza (DDP) in Seoul, Korea.
The Light Rose Garden soon became the iconic attraction of the city and within the period of a month drew more than 6 million visitors. The Light Rose Garden started its world tour in Hong Kong in February 2016 to brighten the world with the warm and positive glow of light roses. This installation has been developed in conjunction and with the kind support of PANCOMMUNICATION group.
Special thanks to
Ever After Garden Founders
Dame Anya Hindmarch, Camilla Morton and Lady Helen Taylor
Our Founding Partner: Grosvenor
Our Headline Partner: Brookfield
Our Launch Event Partner: The Chancery Rosewood
Garden Supporters
Carole J Bamford
Beecham Family
Sahar Meghani and Nabeel Bhanji
Rosamond Brown
Richard and Lucinda Cormack
Mr Peter and Dr Genevieve Davies
Charles and Celia Dunstone
Sir Douglas Flint
Saiyid Hamid & Rita Lahlou
Lara and Greg Hayday
Tierney Horne
Countess Nicole Brachetti Peretti
Sharan and Eiesha Pasricha
PX3 Partners
Priya and Anuj Ranjan
The Rothschild Foundation
Charlotte Tilbury
Helen Watson
Ever After Garden Chair
Dame Anya Hindmarch
Ever After Garden Committee
Nick Allott
Christiane Amanpour
Carole J Bamford
Josh Berger
Emma Bishop
Jenna Coleman
Richard E Grant
Skye Gyngell
Tierney Horne
Clare Waight Keller
Jeremy King
Nick Jones
Mary McCartney
Ciara Parkes
Julia Samuel
Ed and Alex Vaizey
Claudia Winkleman
Kirsty Young
Production Partner - Fisher Productions
With additional thanks to
Clym Evernden
ModusBPCM
PANCOMMUNICATION KOREA
Raj Tent Club
Bevan Roper
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