Promoting your event or challenge

Postal workers

Here are a few ideas for getting the best out of your event, whether you want to encourage people to attend, let others know what you are doing, or raise awareness of The Royal Marsden Cancer Charity.

Contacting the media

  • Contact your local newspaper, radio and TV stations
  • Try to get your event into your work or school newsletter

Press releases

One of the easiest ways of getting media coverage for your event is to write a press release, which provides all the important information you want people to know.

  • Include the 5 ‘W’s’: who, what, where, why and when
  • Keep it short and punchy – no more than one side of A4
  • Attract attention with the headline
  • Include key contact details
  • Include a description of the event and explain why you want to raise money
  • Make it clear if you want the general public to attend
  • If you can, include a photo – you are more likely to get media coverage if your event has a strong action shot
  • Don’t rely on a newspaper sending a photographer to the event – have someone on hand to take high-quality photos to send to the paper afterwards

Email friends and family

  • Tell your friends and relatives about your event and ask them to pass it on
  • Add a link to your JustGiving page in your email signature
  • Send occasional updates to keep your supporters interested


  • Create a fundraising page on JustGivingfind out more
  • Create a Facebook event and invite your friends
  • Share your comments, links, photos and videos
  • Write updates or tweets about your fundraising progress with reminders to donate
  • Set up a blog to chart your progress
  • ‘Like’ our Facebook page to link up with our network of supporters
  • Send a message to @royalmarsden on Twitter and we’ll retweet it

After the event

  • If your local media can’t promote your fundraising before the event, send a follow up story with a photo of the event
  • If they did promote it, send a thank-you letter to say how much money was raised and thank those that took part
  • Thank your supporters by email and online

How we can help

  • We can include your event on our online calendar
  • Tell us about it on our Facebook page or via Twitter
  • Contact us if you need more help

Tell us about your
fundraising event

We can help you with advice, tools and resources.

Contact us now